Twitter is one of the best social media tools available that will drive traffic to your news blog or website. Every news organisation and journalist scours Twitter headlines for new information and stories but also use it to promote their own work.
Poynter recently had an article which discussed the 10 ways in which journalists can use Twitter to promote their stories. I found this article particularly interesting and very useful for new journalists.
Wanting to break into the journalism industry is hard regardless of your qualifications or skills. Consistently writing informative news stories on a blog or website increases your credibility and likelihood that someone in the industry will read your work.
However you can also use Twitter before, during and after publishing a story to ensure you have readers baited with hook, line and sinker.
The Poynter article by Mallary Tenore suggests
‘it’s not enough to assume that the social media folks at your news organization will tweet links to your stories; you have to tweet links from your own account and get your stories in front of the right people.’
Therefore linking tweeting is an invaluable tool for online journalists especially those wanting to be acknowledged in an over-crowded industry.
The article also suggests that conversing with your fellow tweeters is a great way to be noticed as not everyone is interested in boring one line links to a story.
“Tweet about your favourite part of a story, share a detail about the reporting process, or pose a question. When someone answers the question, respond to them. Starting conversations about our work on Twitter — and adding to the ones already taking place — helps strengthen our voices as journalists.”
Twitter can also be used for story-telling especially for continuing stories or live events. People want to read about what is happening- what you are actually witnessing or hearing and do not always want to read about a structured written account. Online journalism has opened up a new era of live news and this is what gets people into a story more than anything.
Tenore also suggests that Twitter is great way to build credibility by verifying sources or pointing out where the information comes from to avoid incorrect information.
“As a journalist, you can show your credibility by debunking incorrect information and only tweeting information you’ve verified.”
Overall Twitter is an invaluable source for those already in or wanting to move into the competitive online journalism industry.