Tag Archives: changes

Facebook changes may assist news-sourcing

Mark Zuckerberg smiles at his office in Palo Alto, Calif

The recent changes to Facebook have seen an intense backlash within the online community. With approximately 750 million users worldwide, the social networking giant is ready to push ahead with its changes in the hopes of providing further competition to Google’s Google Plus platform.

Although the new Facebook seems to be overcrowded and undeniably slower due to the ‘news ticker’ feature which is somewhat similar to the live feed simulated by Twitter, there are of course some benefits that have not yet been properly recognised by the online community.

The New Facebook Page- Featuring the News Ticker on the Right

Facebook Engineer Mark Tonkelowitz defended the Facebook changes on the company’s blog stating:

‘Starting today, it will be easier to keep up with the people in your life no matter how frequently or infrequently you’re on Facebook.’

‘When you pick up a newspaper after not reading it for a week, the front page quickly clues you into the most interesting stories. In the past, News Feed hasn’t worked like that.  Updates slide down in chronological order so it’s tough to zero in on what matters most.  Now, News Feed will act more like your own personal newspaper. You won’t have to worry about missing important stuff.’

Although this sounds good on the face of it many users are disgrunteled that they don’t get to choose what is the most important news to them:

Users discuss their frustration on Twitter

Facebook will also be getting music, movies and new buttons in addition to the ‘like’ button. The purpose of the changes is to increase user engagement. (As if we don’t already spend enough of our time procrastinating on Facebook!)
So what does this mean for news-sourcing? Having the top stories may assist in deciding what is important in the online world today whilst following the news ticker may be beneficial to those who want to discover what everyone is interested in right
now.
This in turn can assist with writing news stories that will generate the appropriate amount of traffic to the organisation.
Although it is only the beginning, the potential for news-sourcing is strong, regardless of how annoying some of the aspects may be on your own personal page.
Advertisements

1 Comment

Filed under Facebook, online news