Tag Archives: seo

Google + and How it Will Affect SEO

I recently came across an interesting article about Google+ and how it will inevitably affect SEO page-ranks on search engine Google.

The article is mainly about how this will affect business sites but it also relates to how this will affect news sites, especially those that are not ‘big’ new sites.

The article mentions that Google+, which now has over 20 million users worldwide will use its + button to determine a sites value.

“In addition to building a social networking powerhouse, Google’s aim with its “+1” button — the equivalent of Facebook’s “Like” button — is to determine the social value of websites, or, in other words, they want consumers to add personalized recommendations to Web content.”

This would be a fantastic thing for big news sites like News.com.au which contains articles from hundred’s of other news sites. People who “like” the article will drive traffic to the website. The issue I see with this is that the traffic is driven to News.com.au whilst the original story will not receive the same amount of traffic.

Story on News.com.au and Original story from the Daily Telegraph

The article also interstingly points out that the current system of tweets, recommendations and likes is based upon a system generated by strangers :

“When looking at these reviews, users trust the opinions of strangers. They assume that these reviews are honest, but there’s always a hint of lingering skepticism.”

The article then suggests that Google+ plans to go further than this, to enable end-users to see recommendations for friends:

“Now imagine the same user is searching for the same product or service, but instead of having to rely on the opinions of strangers, they see recommendations from friends, co-workers or family members. Just like in real life, the opinions of people in their “circles” influence the decisions they make. That’s the potential Google+ holds.”

Therefore if someone in your circle of influence likes a blog, news article or website there is a likely chance that you too will also want to check this out and potentially “like” it.

The difference between this and general SEO is that Google page rankings may no longer rely as much or search engine words but rather on the amount of “likes” a page recieves.

This is a new frontier for SEO that every business or news organisation will need to acknowledge and adapt to.

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Filed under google+, online news, search engine optimisation, social bookmakring

Tips for Online Journalism and Writing for an Online Audience

I recently wrote a post at my fashion blog which looked at tips for blogging. This post however will incorporate some of my original post but focus on the aspect of online journalism and writing for an online audience.

1.Poor Design and Layout:
For me (having undertaken web design and layout classes for work) I feel the number 1 let down for blogs and some websites is poor layout and design. Although you think it might look cool to have a bright sparkly background with different coloured text in different fonts and sizes across the page, trust me that this is a big web design no-no. The best layouts are those that are simple and minimalistic but aesthetically pleasing to the reader/shopper whatever your site targets.
Some good examples of news websites are ABC news which enables readers to focus on local news. Drop down menus such as those at the Courier Mail are also great for readability.
 2. Social Networking
Definitely one of the most important aspects of blogging or writing for an online audience is networking! There is sooo many ways to network and with the internet and google at your fingertips you cannot go wrong. If you don’t have a Twitter get on that bandwagon right now! It’s a great way to get exposure for your blog or news website.
Many established news organisations use Twitter as a quick way to disseminate information to the public. Use of links back to original stories means increased traffic for your news site.
3. Social Bookmarking
I use social bookmarking with every post I write and it usually brings me a few visits so it is well worth it. Some of the best ones to use are Digg, StumbleUpon, Google Buzz, and Delicious. There are many others but these are the main ones I use and the returns are endless. Not only that but it helps get your website into Google search which is where you want it to be!
4. SEO and Writing Good Blog Post titles and tagging
Write titles for your posts that will attract people in to read especially when you are first starting out. The more key words you use the easier it will be to find your blog through Google and other search engines. Tagging your posts is another important weapon in the SEO field as these tags can also be picked up by search engines and hence direct more traffic to your blog or website.
5. Write at least ONE viral post
Is there a topic or fad that is popular right now. Get on board and blog about that using your new fabulous SEO writing techniques. I recently wrote a post about Nina Proudman from Offspring as I love the show and the fashion but this post has gone crazy viral! If you type in Nina Proudman into any search engine now there will be my blog and its post about her style. It is crazy how many hits I have gotten and still get each day from a couple of posts I wrote about Nina’s style.
The same can be said with news posts- write about something controversial and be sure to have an opinion on the matter – ie new column style. This will attract people to your site and create conversation meaning more traffic and more search engine hits!

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